Yay Or Nay 42 – Club Orange Wingman TV Ad Hurts My Brain
Club Orange ‘The Ultimate Wingman’ Tv Ad
Have a watch of this one. The Ultimate Wingman, indeed. It only last 40 seconds. 40 too many, but sure watch it anyway.
This is awful.
For me, this is a prime example of being weird for the sake of being weird. The agency are trying too hard here. The client should never have been convinced that this was a good idea.
They probably all thought the whole ‘We’ll build a character for the campaign. People love characters.’, thing would work well. It does sometimes. It doesn’t this time.
The meerkats have a lot to answer for this ‘character holy grail’ a lot of agencies and brands seem to be grasping for.
It’s trying WAY too hard and falls very short.
The Ultimate Wingman is a bad idea.
To be fair, Club Orange have form with going with things that ‘should work’ and then generally just seem to annoy people .
Remember the ‘best bits’ campaign? Here, refresh your memory. I, like most men, don’t mind some good looking women in advertising but this campaign was just annoying.
Am I wrong?
Is this a good ad?