Yay Or Nay 33 – Did Bulmers Miss The Bullseye?
New TV spot for Bulmers.
Bad, Bulmers. Bad.
What’s the point?
What’s the message, Bulmers?
It’s all a bit to pretentious for me.
I don’t like it.
I don’t like the script. It smacks of trying to be too clever. It reminds me of the Irish Times ‘Story of Why’ crap that I posted about a while back.
It’s all abstract and cool and provocative and makes the viewer think. . .no. It does none of that. Well, that’s not true. It DOES make the viewer think. It makes THIS viewer think ‘that’s not great, now is it?’
I also don’t think the actor chosen is a great representation for the brand.
I’ve had a few people express how they feel he’s a bit ‘slimey’ or ‘a bit of a ‘greaseball’ and I have to say I probably agree. That was hardly the intention, was it?
The campaign is called ‘Now Is A Good Time’ and I’d have to disagree.
It’s not a good time to be Bulmers creative agency as I’d like to think they’d be admonished for this one. Maybe not though. Ad world is a mad world.
Care to disagree?
Am I wrong?