Anti-Abuse Outdoor Ad Is Genius

Anti-Abuse Outdoor Ad

The trick to this anti-abuse ad, as outlined above, is the use of a lenticular top layer which results in the viewer seeing different graphics and copy, depending on what height they are viewing it from.

So, for this one, an adult sees a picture of a sad child and the message ‘sometimes, child abuse is only visible to the child suffering it’. In fact, anyone over 4 foot 5 inches will se that message.

Anyone shorter than this will see bruises on the child’s face as well as the different message, reading ‘if someone hurts you, phone us and we’ll help you’.anti-abuse ad 2


It probably says a lot about me that one of the first thoughts that popped into my head as I appreciated this was ‘how will ad people use this for evil, rather than good?’. As noted by Andrew Liszewski over on Gizmodo, there are very obvious potential applications of this for the likes of toy makers etc.

Someone will try it, I ‘m sure, and it’ll be interesting to see how it’ll be received and reacted to.

Still, THIS application is superb.

What do you think of this ad?

Have you seen anything more clever?

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