Yay Or Nay 31 – Behold The IKEA Gnomes Ad
Behold the IKEA gnomes!
Ya. You read that correctly. IKEA gnomes. Enjoy.
I love this ad. I really do.
It’s got good music.
It tells a fun story AROUND its products rather than necessarily heavily featuring the products.
It’s fun and the fact that it could be a bit ‘scary’ for some people – the prospect of angry gnomes coming after you – is a plus too.
I like that the gnomes are done ‘cheaply’. It’s kind of like how the animation in South Park is shit but people still like it. If they’d CGI’d the gnomes in this I don’t think it’d have the same kind of charm to it.
It’ll be interesting to see if they continue to develop the gnomes across platforms. For example, I wonder if we’ll soon be able to buy angry IKEA gnomes in the garden / outdoor department. . .
They ARE cute, in fairness!
Well done IKEA’s agency creatives, I say.
Do you like the ad?
Are you going to have sleepless nights now?