The Power of O2 Sponsorships
So I was at the Ireland versus England rugby match last weekend.
I watched a team sponsored by O2 beat another team sponsored by O2.
Then I drove back across the East Link past Ireland’s biggest concert venue, the O2 (formerly the Point Theatre).
All the time I was attempting to text and tweet on my O2 phone during the game with very little success. This is the same phone I regularly have to talk to the O2 customer service team on Twitter about as it keeps dropping 3g signal.
Now, how do you think I rate my ‘customer sentiment’ towards O2?
What does that tell you?